TENDENCIES OF THE DEVELOPMENT OF COATING INDUSTRY UP TO 2015

«TENDENCIES OF THE DEVELOPMENT OF COATING INDUSTRY UP TO 2015 »

1. PURPOSE OF THE PROJECT AND THE EXPECTED RESULTS OF THE PROJECT

Purpose of the project: To reveal the basic tendencies of the development of the coatings market both in whole and according to separate segments, and to create quantitative and qualitative forecasts of the coatings industry development in Russia up to 2015.

Results of the research will give the coatings producers the opportunity:

To develop the effective strategy of positioning in coatings materials market during crisis and post-crisis pe-riod;
To create the forecasts of the production and sales of coatings in accordance with prospective require-ments of the branches-consumers to form the effective assortment policy;
To create competent price policy in accordance with the prospective coatings market structure taking into account price niches;
To work out the effective concept to promote coatings materials in the Russian market up to 2015;
To plan the strategy of raw materials purchases to produce paint and coatings materials according to the tendencies of changes of the raw materials market;
To make plans to modernize the production of coatings according to the market requirements up to 2015;
To find out possible ways of the development of science and technical advance in the field of coatings technology up to 2015.

2. PROJECT METHODOLOGY. RESPONDENTS. SAMPLING.

In order to compare the Russian coatings market figures taken from the official sources with the data given by the experts, marketing research: "Tendencies of the development of coatings industry up to 2015" will be made in two stages:

I stage: secondary research of the Russian coatings market. Collecting information about the Russian coatings market from the open sources

II stage: primary research of the Russian coatings market.

Expert/Depth Face-to-Face interview will be the main method of collecting primary information.

To estimate real volumes of production and consumption of coatings in Russia expert/depth inter-views will be conducted with the following groups of respondents:

Top and middle management from coatings enterprises;
Marketing specialists from coatings enterprises;
Technologists from coatings enterprises;
Famous specialists in the field of coatings in Russia;
Experts in coatings from information agencies, institutes, specialized editions;
Top and middle management from woodworking, furniture, engineering, instrument engineering and other enterprises which use paints and coatings in the process of production;
Representatives of foreign producers of raw materials for coatings being used by Russian en-terprises;
Representatives of the Russian companies-suppliers of the main kinds of raw materials for coat-ings (dispersions, fillers, titanium dioxide, pigments, pentaerythrit, phtalic anhydride, solvents, additives).

Sampling size:

Group of respondents	Number of respondents
Manufacturers of paints and coatings	150-180
Suppliers of paints and coatings (market operators)	50-100
Consumers of architectural coatings	100-150
Consumers of industrial coatings (Coatings to protect metal constructions, coatings for the railway transport and metro transport, coatings for ships, powder coatings, coatings for glass, flame-resistant coatings, coatings for coiled metals etc.)	100-150
Consumers of furniture coatings (including materials for woodworking)	80-100
Manufacturers and suppliers of raw materials for coatings industry	70-100

3. CONTENTS OF THE ANNUAL REPORT

SUMMARY

1. The main tendencies of the development of the coatings market in Russia up to 2015О

1.1. Modern level and structure of coatings production in Russia in 2000 - 2009. The main prospects and tendencies of the development up to 2015
1.2. Export and import of coatings in 2005 - 2009. Assessment of coatings market capacity in Russia and forecast of its changes up to 2015
1.3. Forecast of the coatings consumption structure in Russia in separate market segments (architectural coatings, automotive coatings, industrial coatings, furniture coatings etc.).

2. Tendencies of the development of the architectural (building) coatings market in Russia up to 2015

2.1. Modern level and tendencies of the development of building industry in Russia
2.2. Modern level and production structure of building coatings in Russia. The main prospects and ten-dencies of the development
2.3. Export and import of building coatings. Assessment of the building coatings market capacity and forecast of its changes
2.4 Forecast of the consumption volumes and the consumption structure of building coatings according to the purpose (masonry coatings, interior coatings, primers, fillers etc.).
2.5 Regional structure of building coatings consumption in Russia.
2.6. Forecast of building coatings consumption according to price niches.
2.7. Forecast of building coatings consumption depending on the binding material.
2.8. Perspective assortment of building coatings in the Russian market. Recommendations concerning the development of the building coatings assortment policy for coatings enterprises up to 2015

3. Tendencies of the development of automotive coatings market in Russia up to 2015

3.1. Modern position and tendencies of the development of automotive industry in Russia.
3.2. Modern level and structure of the automotive coatings production. The main prospects and tenden-cies of development
3.3. Export and import of automotive coatings. Assessment of the capacity of the automotive coatings market and forecast of its changes
3.4. Tendencies of the development of automotive OEM coatings up to 2015.
3.4.1 Market of automotive OEM enamels. The main prospects and development tendencies
3.4.2 Export and import of automotive OEM coatings. Assessment of the capacity of automotive OEM coatings market and tendencies of its changes
3.4.3 Forecast of the consumption of automotive OEM coatings up to 2015.
3.4.4 Forecast of the consumption of automotive OEM coatings depending on the binding material
3.4.5 Prospective assortment of automotive OEM coatings up to 2015.
3.5. Tendencies of the development of auto-repair coatings market up to 2015.
3.5.1 Market of the auto-repair coatings. The main prospects and tendencies of its development
3.5.2. Export and import of auto-repair coatings. Assessment of the capacity of auto-repair coatings market and tendencies of its changes
3.5.3. Regional forecast of the consumption of auto-repair coatings up to 2015
3.5.4. Forecast of the consumption of auto-repair coatings up to 2015 depending on price niches
3.5.5. Forecast of the consumption of auto-repair coatings up to 2015 depending on the binding material
3.5.6. Prospective assortment of auto-repair coatings up to 2015

4. Tendencies of the development of industrial coatings market in Russia up to 2015

4.1. Position and prospects of the development of the industries-consumers of industrial coatings (metal-lurgy, engineering industry, shipbuilding, plastics industry etc.)
4.2. Modern level and structure of the national production of industrial coatings. The main prospects and tendencies of development
4.3. Export and import of industrial coatings. Assessment of the capacity of the domestic industrial coat-ings market and forecast of its changes
4.4. Forecast of the consumption volumes and the consumption structure of industrial coatings depending on their purpose (coatings to protect metal constructions, coatings to paint railway transport and metro trains, coatings for ships, powder coatings, flame-resistant coatings, coatings to paint glass, coatings for coiled metals etc.)
4.5. Regional forecast of the consumption of industrial coatings
4.6. Forecast of the consumption volumes and consumption structure of industrial coatings depending on the price niches
4.7. Forecast of the consumption of industrial coatings depending on the binding materials
4.8. Prospective assortment of industrial coatings in the Russian market. Recommendations concerning the industrial coatings assortment policy for coatings enterprises up to 2015

Tendencies of the development of the market of furniture coatings and materials for wood-working in Russia up to 2015.

5.1. Production of coatings for woodworking in Russia. The main prospects and tendencies of develop-ment
5.2. Export and import of furniture coatings and coatings for woodworking industry. Assessment of the market capacity and forecast of its changes by 2015
5.3. Forecast of the consumption of furniture coatings and coatings for woodworking depending on the binding materials
5.4. Prospective assortment of furniture coatings and coatings for woodworking. Recommendations con-cerning the assortment policy for coatings enterprises up to 2015

6. Tendencies of the development of the market of raw materials for coatings industry in Rus-sia up to 2015

6.1. Assessment of the raw materials demand for coatings industry. Modern problems of Russian coat-ings enterprises to supply them with raw materials
6.2. Assessment of the consumption volumes and the consumption structure of the raw materials pro-duced abroad at present and up to 2015
6.3. Assessment of the consumption volumes and the consumption structure of the raw materials at pre-sent and up to 2015
6.4. Forecast of the consumption of different binding materials for coatings production
6.5. Forecast of pigments consumption for coatings production
6.6. Forecast of additives consumption for coatings production
6.7. Analysis of the opportunities of the market of raw materials for coatings production in Russia, ten-dencies of the development. Forecast concerning the appearance of new players in the market of raw materials in Russia.

CONCLUSIONS AND RECOMMENDATIONS

4. TIME OF PROJECT REALIZATION

Reception of the applications to participate in the project - not later than the 1st of March, 2010
The date of the report issue (publication) - the 30th of April, 2010

5. FORM OF SUBMISSION OF THE RESULTS:

Report in the format MS Word / pdf
Carrier (medium): DVD

6. PRICE OF PARTICIPATION IN THE PROJECT

	Price, Euro (VAT is not charged) Payment before the 1st of March, 2010	Price, Euro (VAT is not charged) Payment from the 1st of March, 2010 till the 30th of April, 2010	Price, Euro (VAT is not charged) Payment after the 30th of April, 2010
Price of the market research	1200	1600	2200
Price of the market research if the representative of the company par-ticipate in the project as a respondent	850	1200	-
Payment terms	100% prepayment	100% prepayment	100% prepayment